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Pittsburgh is one of America’s most celebrated cities. Travel + Leisure named it a Best Place to Travel in the World! “The Steel City is reforging itself into the Arts City, with former warehouses and industrial spaces transforming into edgy galleries...” Zagat named Pittsburgh the No. 1 food city in the United States - thanks to the caliber of new restaurant openings, national media attention and award recognition. TripAdvisor recognized Pittsburgh as a top 10 winner in its Travelers’ Choice™ awards for Destinations on the Rise. “Pittsburgh has come a long way from its gritty, industrial past." Pittsburgh earned a Best Trip nod from National Geographic Traveler for its “extreme metropolitan makeover.” Pittsburgh is rated by SmartGrowth America as one of America’s safest metropolitan areas for walking. Source: www.visitpittsburgh.com |
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COLLEGE TOWNS
Median Age: 24.3 Who are we?: Half of this population is enrolled in college, while the other half work for a college or higher ed institution Market Profile: Students have busy schedules, make impulse purchases, dress to impress and are digitally savvy using wide-ranging technology for daily tasks. They are socially active, go to movies and out for drinks |
RUSTBELT TRADITIONS
Median Age: 38.4 Who are we?: A mix of married couples, families and singles who are white collar professionals or skilled workers. Market Profile: Family-oriented consumers who value time at home, residents are connected, eat out at family-style restaurants and radios are typically tuned to classic rock stations |
COMFORTABLE EMPTY NESTERS
Median Age: 46.8 Who are we?: Baby Boomers who are working professionals making a comfortable living benefitting from years of saving and investing Market Profile: Married couples with children, physically active, maintain their homes, they value their health and financial well-being |
MIDLIFE CONSTANT
Median Age: 34.8 Who are we?: Seniors at or approaching retirement with below average labor force participation but above average net worth Market Profile: Attentive to price but not to the expense of quality, traditional, technically in tune, sociable, church-going and enjoy active lifestyles including golf and fishing |
